Council Speaks after concerns over DMC food preparation practices

The Consumer Council of Fiji has welcomed corrective action taken by a popular fast-food chain after concerns were raised about food preparation practices that could affect consumers’ religious and cultural beliefs.

The issue came to light after the Council received information that beef patties and non-meat items, such as fries, were being fried in the same cooking oil at several outlets of DMC, a fast-food chain operating across Fiji. This practice may make certain products unsuitable for consumers who do not eat beef for religious reasons.

Following discussions with the Consumer Council, DMC management advised that steps would be taken to address the concerns. These include clearer disclosures at outlets about current food preparation practices and a review of operations to separate cooking methods where possible

Consumer Council Chief Executive Officer Seema Shandil said the key issue is transparency, not restricting what businesses sell.

“Our role is not to dictate what businesses sell, but to ensure consumers are given clear and accurate information so they can make informed choices aligned with their beliefs,” Shandil said

The Council stressed that the issue is not unique to one operator and noted that similar practices may exist across the wider food service industry. DMC was referenced because a specific complaint was received, and the chain serves a large number of consumers nationwide

Shandil said disclosure should be treated as the minimum standard across the industry, particularly in a culturally diverse country like Fiji.

“All restaurant operators are strongly encouraged to review their processes, disclose where necessary, and take corrective action proactively rather than waiting for complaints,” she said

The Consumer Council says it will continue working with food businesses and community groups to promote greater transparency, respect for cultural sensitivities, and improved industry practices across Fiji