“We’re Being Eaten Alive”: Entrepreneur Slams Fiji’s Tax System for Crippling Small Businesses

A powerful statement from entrepreneur Chandani Manisha Prakash is resonating across Fiji’s business community, as she publicly calls out the country’s tax system for suffocating small businesses and families.

In a widely shared post, Prakash says the 15% VAT — introduced as part of the government’s fiscal consolidation efforts — is doing more harm than good, especially for those trying to stay afloat in an already challenging economy.

“From the 15% VAT slapped on everything — to the ridiculous clearance costs on imported supplies — we’re being bled dry,” she wrote, adding that the burden is no longer confined to low-income earners, but now extends to “small business owners, creatives, side hustlers, freelancers, tradespeople — everyone.”

Prakash points to the compounding effect of VAT, duties, and fees on imported goods, describing the import process as financially punishing. “By the time it reaches you, the VAT, duty, customs fees, clearance agent charges, port fees, biosecurity, and paperwork will have eaten every bit of margin you thought you had.”

She questions what taxpayers are getting in return for these rising costs, arguing that the system is “not sustainable” and is actively discouraging growth and innovation.

“We’re not afraid of hard work — but it feels like the harder we work, the more we’re punished. We’re taxed on the items we sell, taxed again on our income, then taxed again when we try to grow.”

“This isn’t just a ‘business’ issue — this is a people issue. A national issue… We are the backbone of this country. But right now, it feels like we’re being eaten alive.”